But the Patten con [an evangelical congregation cultivated and exploited for self-enrichment of the preachers] wasn’t just any scam. It was the scam of all scams—the one that gets to the heart of why confidence games not only work but thrive the world over, no matter how many expert debunkers and vocal victims there may be. It was a scam of belief, the most profound yet simple belief we have: about the way the world works, why life is the way it is. We want to believe. Believe that things make sense. That an action leads to a result. That things don’t just happen willy-nilly no matter what we do, but rather for a reason. That what we do makes a difference, however small. That we ourselves matter. That there is a grand story, a higher method to the seeming madness. And in the heart of that desire, we easily become blind. The eternal lure of the con is the same reason religions arise spontaneously in most any human society. People always want something to believe in.
…
The crux of the belief doesn’t matter, [cult infiltrator David] Sullivan thought. “It doesn’t matter if it’s Vishnu, Jesus, or a new way to get rich quick. It’s immaterial to me,” he had said. The techniques and basic psychology remained the same. “They’re being profoundly—subtly but profoundly—manipulated at their great expense, at the expense of their lives in some cases.”
And the reason it happens—and often happens to the most intelligent of people (note, Sullivan would say, the typical cult recruit: young, smart, sophisticated, savvy)—is that human nature is wired toward creating meaning out of meaninglessness, embracing belief over doubt. “There are certain essential things we all have in common,” Sullivan said. “There’s a deep desire for faith, there’s a deep desire to feel there’s someone up there who really cares about what’s going on and intervenes in our life. There’s a desire to have a coherent worldview: there’s a rhyme and reason for everything we do, and all the terrible things that happen to people—people die, children get leukemia—there’s some reason for it. And here’s this guru who says, ‘I know exactly the reason.'” It’s the reason behind all cons, from the smallest to these, the deepest.
Konnikova, Maria. The Confidence Game. Why We Fall for It… Every Time. Penguin Books, 2016. p. 307, 310-1
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