Apple store geek fetishism

The Apple Store in London has given me a good chance to play with some brand new expensive hardware. There is no denying that the iMac with a 24″ screen and a 2.16 Core 2 Duo processor is excessive. It is likewise undeniable that it is excessive in a good way. Anyone who works seriously with photos can appreciate the virtues of a 1900×1200 native resolution, especially on a monitor that can be easily configured to use standardized white balance and colour settings. All Macs look so much nicer once you set them to D50, I don’t know why they don’t come out of the box that way.

The MacBook Pros are also very nice, though even the demo units are surprisingly warm – especially on the flat area to the left of the trackpad. I suspect the processor resides there, since the computer was sitting idly when I checked the temperature and would therefore not be likely to be conducting hard drive operations. Unfortunately, none of the machines have a Dashboard widget running that indicates temperatures. Along with battery life and the limits of photolithography, heat seems to be the major limiting factor in consumer computers at the moment.

One surprise: not a single one of the hundred of so Macs on display, including the absurdly expensive ones, is running a demo of Photoshop. Apparently, Adobe still hasn’t released a version compiled for Intel macs. As such, you will be running a PPC compiled version through the Rosetta emulator built into Tiger. That means that, even with brand new gear, you would be lucky to have it run any faster than on an older PPC-based system. I tried playing with Aperture a bit but, like Photoshop, it is impossible to judge the real functionality in the hands of a neophyte.

All that said, I have been here long enough. It is time to move on to my next London objective.

PS. The Mighty Mouse is very decent, but hardly worth the asking price. Horizontal scrolling is useful so rarely that having a bi-directional scrollwheel is a distraction, rather than an aid.

Author: Milan

In the spring of 2005, I graduated from the University of British Columbia with a degree in International Relations and a general focus in the area of environmental politics. In the fall of 2005, I began reading for an M.Phil in IR at Wadham College, Oxford. Outside school, I am very interested in photography, writing, and the outdoors. I am writing this blog to keep in touch with friends and family around the world, provide a more personal view of graduate student life in Oxford, and pass on some lessons I've learned here. View all posts by Milan